Close Menu Navigation
Open Categories Menu Drowning – An attack ad.
- 9 January, 2012 -
- Attack Ads -
- Tags : attack ad, emotive, medicaid, medicare, seniors, social security
- 5 Comments
This is a attack ad I wrote to make an emotional argument for the social safety net. The words are unimportant, it’s all about the visuals and the subtle use of threatening audio: The sounds of turbulent water, breathing becoming deeper, the thump of a pulse. Nothing loud enough that a viewer would remember it. I don’t think anyone will use it, so I offer it here.
Slug:DROWNING
Format: VO/SOT
TRT: :31
Source: Spec
Written By: Trevor Davis
Script Last Updated: 14-DEC-11 8:22:03 PM
TRT: :31
Source: Spec
Written By: Trevor Davis
Script Last Updated: 14-DEC-11 8:22:03 PM
SUPERS
–VIDEO SHOWS–
Seniors in bathing caps and swimsuits getting into the pool for a swim class. Camera lingers on WOMAN.
Seniors in bathing caps and swimsuits getting into the pool for a swim class. Camera lingers on WOMAN.
–VO SCRIPT–
Some things work better when we work together.
Some things work better when we work together.
–VIDEO SHOWS–
Camera focused on WOMAN doing swim aerobics.
Camera focused on WOMAN doing swim aerobics.
–VO SCRIPT–
It’s our values, it’s also common sense.
It’s our values, it’s also common sense.
–VIDEO SHOWS–
WOMAN seems to be struggling a bit, treading water. We hear her breathing getting heavier.
WOMAN seems to be struggling a bit, treading water. We hear her breathing getting heavier.
–VO SCRIPT–
But with Republican plans to cut Social Security…
But with Republican plans to cut Social Security…
–TITLES SHOW–
“Social Security was unconstitutional” - Rick Perry
“Paul Ryan’s plan to replace Medicare with coupons” – Some Newspaper
“Social Security was unconstitutional” - Rick Perry
“Paul Ryan’s plan to replace Medicare with coupons” – Some Newspaper
–VO SCRIPT–
You may find you are on your own.
–VIDEO SHOWS–
Camera pulls back. WOMAN is all by herself in an ocean, treading water.
Camera pulls back. WOMAN is all by herself in an ocean, treading water.
—–END—– SCRIPT
Wow. That’s seriously powerful. When’s it running?
I did not see that ending coming. I felt it in my stomach. Great work!
For the love of God, someone put this on the air. Please.
My dear, you attack just like any other member of the liberal media. You bleeding hearts think quoting “some newspaper” is an honest tactic? Smells like smear campaigning to me. Social Security WAS and IS unconstitutional. Don’t think that artistic camera shots are enough to make people, who are not as simple as you think, slip into your pocket. Quit gilding the turd with images of geriatric women swimming in the O-chin. Make it a babe at least so husbands can say it’s a relevant political commercial. But it’s poignant and powerful (if a little done already, see goldfish asthma commercial), hell least you left Ron Paul alone. If I’m going to join in this evil orgy called politics, I want to 69 his viewpoints closest. But great stuff Trevor. Even if we don’t see eye to eye your work on here is fascinating to read.
I’m sure I don’t see eye to eye with Sylvia either, but damn. I’d pay her to sit next to me and make comments all day.
I’m still pretty much mesmerized by this ad.